Suvarna's general entertainment channel was launched in June 2007 to coincide with the golden jubilee of the formation of Karnataka state. Part of Asianet Television Network, Suvarna News is the second channel to be launched under the Suvarna brand umbrella. Suvarna News, the third 24-hour Kannada news channel after Udaya Varthegalu and TV9, has been launched by Asianet Communications Limited, the Rs 150 crore bouquet of satellite-based regional television channels, from March 31.
The battle for grabbing a bigger pie of the Rs 200 crore per annum advertisement market in the Kannada television industry will hot up from next week with the launch of Suvarna News, a 24-hour Kannada news channel.
